Social media auditing is the process of evaluating and optimizing your business’s social media presence and strategies. Conducting an effective social media audit can give you a competitive edge and help you stay ahead of the curve. While many people tend to overlook the importance of a social check, note that it is essential for your business growth.
Why Should You Conduct a Social Media Audit?
Conducting a social media audit helps you understand how customers relate and connect with your brand on the internet. A proper social audit makes you understand the contribution of each social platform towards growing your business. For instance, you can tell if your Facebook page retains existing customers or a Twitter account is attracting more customers. It can also help you pinpoint digital profiles that are not in line with your marketing plan so you can either discard or revise them. Once you establish these pointers, you can develop a better plan for future campaigns and audits.
Conducting a Social Media Audit
- Set Goals
The first and most crucial step to performing an effective social audit is setting clear goals. Establish what your business needs now and the coming days, and figure what to avoid or improve. Whether you want to increase followers or responses by a certain percentage, the most vital thing is to be clear and focus on your goals.
- Identify and Evaluate Your Social Profiles
The second step is to locate your social profiles. Remember, this can be simple if social media is well-optimized with your company’s marketing strategy. Some profiles might be dormant due to lost popularity, but still, you need to locate them. Make a list of all the profiles, including Facebook, Twitter, LinkedIn, Tumbler, Snapchat, plus the dormant ones. Evaluate each one of them independently to tell the best performing and less performing. Obtaining this information helps you know where to invest your focus and resources.
- Check for Consistency
Your business names and logos should look similar across all social profiles. Your preferred color should also reflect consistency with images, videos, branding, and other content. However, the content you create should be unique to relate better with audiences of a particular social platform. It would also help if you kept in mind that different social platforms attract different types of customers. That is why it’s essential to understand your customer demographics and learn their preferred platform. This way, you can optimize your content to attract more prospects.
- Shut Unnecessary and Unauthorized Profiles
If you realize that some profiles underperform consistently or keep a low engagement, shut them down, and focus on the profiles offering high returns. Similarly, you may find fake profiles bearing your name, and this can hurt your marketing efforts. In this case, you may need to hire a specialized social management firm like NetbaseQuid to help investigate and get them to shut down.
How long does a Social Audit Take?
It is hard to tell the exact time a social media audit takes because it all depends on the agency you’re working with. Some may take several months, and others complete it in a few days or even hours. And how often you conduct your social audits will depend on your business needs. Experts recommend anything from quarterly to weekly for best results. It’s also important to remember that auditing costs vary from one company to another, with a figure ranging from $1,500 to $2,500 per month.
NetbaseQuid is a gold standard social analytic company committed to delivering accurate, fast, and timely deep consumer insights that you can use to optimize your marketing strategy. NetBaseQuid is dedicated to helping you protect your brand health, boost campaign performance, and improve crisis management strategies. They provide the information you need to understand how the public perceives your brand and help track crisis in real-time to determine your exposure to harm before destroying your brand.