Mobile app development is a highly profitable business. It is found that in the year of 2019, the total number of downloads was more than 205 billion and it is also expected to generate an approximate revenue of 180 billion dollars by the end of 2020. Though the company invests 50% of their marketing budgets into mobile ads, but the mistakes before as well as after its launching becomes an obstruction to the app growth resulting to affect the revenue as well. Therefore, it is highly advisable to go the best of mobile app marketing strategy to minimize such mistakes and as a result, saving time as well as money.
List of Biggest Mistakes to be avoided:
- Generalizing your market-
One of the major mistakes is of generalizing and avoiding the pre-launch marketing campaigns. This would in slow discovery and ultimately lead to a lesser number of downloads. As per the best mobile app marketing strategy, it is very important to have an aggressive pre-launch marketing campaigns to seek the attention of customers no matter how much important the app is.
- Not having a release date-
Fixing a proper release date directly benefits the launching of the app along with successful pre-launch marketing campaigns. The marketing team gets time to create a hype or excitement amongst the users by starting a countdown, etc.
- No App store optimization-
It helps to increase the visibility of the app and this option is available at Google Play Store and iOS App Store as well. It helps to reach a wider audience along with an increase in downloads and more revenue.
- Underestimating the value of review & ratings-
Considered to be an important aspect of mobile app marketing, the user reviews helps you to quickly identify issues and inconveniences faced by the users and fix them. It also provides a lot of appreciable suggestions and paying heed to the problems faced by the user also helps to create a goodwill and positive image of the app.
- Not budgeting for paid acquisition-
You need to spend some amount of money to increase the number of downloads. Spending a small amount of money can also give you a wider reach of prospective users and thereby boost your ranking in the long run.
- Not having a website presence-
It is of equal importance of having a web presence of your own. It should contain a landing page as well to promote the app or an option to redirect the users from the website to the mobile app. The option of blogging on your website would also help to increase traffic on your website.
Thus, the mobile app market has a huge potential. All you need to do is getting in touch with a leading mobile app marketing agency to make your app the most successful.